Customer advocacy – 4 good reasons why customers should do it

Any savvy marketer in today’s world needs to make use out of every single sales resource in their reach…yet many are ignoring one of the most powerful channels available…their own customers! People buy from people they like, know or trust, so your glossy brochure or expertly delivered demo may not be enough to convert a potential prospect by itself. We …

Why embracing GDPR will give you a competitive edge

As marketers, we have a great deal on our plate. We are under pressure to generate new leads and build engagement with existing customers, we have an eye on new digital trends to ensure we keep ahead, we’re probably running multiple campaigns across all channels and we are forever squeezing as much as possible out of the last of the …