The B2B marketing renegades: Weird and wonderful career paths

B2B Marketing caught up with five marketers with pretty unusual career trajectories to find out what they’ve learnt along the way and what they bring to their current roles. Here’s what Sarah Sutton of Sea Level Marketing had to add: Sarah Sutton – the former property management expert Most people today tend to have unusual career paths, in that where …

Top 5 GDPR ‘Hacks’ for Digital Marketing Professionals

What’s happening? Data protection is changing. From May 25th, 2018 onwards the former EU Data Protection Directive will be obsolete and in its place, will be, the new General Data Protection Regulation. This new legislative framework will provide a whole new data protection landscape which will create compliance pressures for businesses and other organisations holding personal data. However, the GDPR …