Was the British Army’s recruitment campaign “off-target”?

What we can learn from their controversial “snowflake” ads? The British Army, best known for their macho call to arms, recently launched a new recruitment campaign aimed at bringing young people into its ranks. The campaign, titled “Your Army Needs You”, included a range of posters and videos targeting 16 to 25-year-olds. So far not that’s not much to write …