The B2B Tech Marketing Series: The Cost of Sales and Marketing Misalignment

Marketers and salespeople (still) struggle with unhealthy tension in 2020 and unless it’s resolved, it impacts the performance that these two departments are responsible for: growth and revenue. Sales and Marketing misalignment is costing businesses money. A lot of money. Research concludes that B2B businesses who have banished the friction are 38% better at closing, have a 62% higher contribution …

The B2B Tech Marketing Series: The 7 Campaign Principles for Marketing Success

We all hope our campaign has the ‘wow’ factor. That is cuts through the noise, engages our audience and delivers results. But just what does a successful B2B tech marketing campaign look like? No two campaigns are identical but that doesn’t mean that you can’t follow a simple and successful structure. A lucrative marketing campaign doesn’t happen by accident. It …