The B2B Tech Marketing Series: The Cost of Sales and Marketing Misalignment

Marketers and salespeople (still) struggle with unhealthy tension in 2020 and unless it’s resolved, it impacts the performance that these two departments are responsible for: growth and revenue. Sales and Marketing misalignment is costing businesses money. A lot of money. Research concludes that B2B businesses who have banished the friction are 38% better at closing, have a 62% higher contribution …