15 practical tips for creating persuasive customer case studies

Imagine you’re celebrating a client anniversary, and they’ve given you a glowing reference in their account management meeting. They’ve also decided to use your services for another year, and really rate what you do. So, now is the perfect time to strike while the iron is hot, capture their success and good will towards you in the form of a …

8 ways your customer can become your best salesperson

Gone are the days when a customer reference was a handwritten letter, basically waxing lyrical about your services. Nowadays, testimonials come in many forms and you need to making use out of the most powerful sales channel you have at your fingertips…your customers. In previous blogs, we looked at how you can build an army of advocates and how to …

Customer advocacy – 4 good reasons why customers should do it

Any savvy marketer in today’s world needs to make use out of every single sales resource in their reach…yet many are ignoring one of the most powerful channels available…their own customers! People buy from people they like, know or trust, so your glossy brochure or expertly delivered demo may not be enough to convert a potential prospect by itself. We …

Why you need a brand ambassador program

Launching a new brand, or growing an existing one, you’re naturally bound to think of the most visible forms of marketing first: content, social, advertising and email. But how much have you thought about harnessing the power of your clients? It’s a well-known fact that people buy from people; who they know, like and trust. Research shows that 90% of …