What’s happening? Data protection is changing. From May 25th, 2018 onwards the former EU Data Protection Directive will be obsolete and in its place, will be, the new General Data Protection Regulation. This new legislative framework will provide a whole new data protection landscape which will create compliance pressures for businesses and other organisations holding personal data. However, the GDPR …

As marketers, we have a great deal on our plate. We are under pressure to generate new leads and build engagement with existing customers, we have an eye on new digital trends to ensure we keep ahead, we’re probably running multiple campaigns across all channels and we are forever squeezing as much as possible out of the last of the …