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Was the British Army’s recruitment campaign “off-target”?

Was the British Army’s recruitment campaign “off-target”?

  • Post author:Sarah Sutton
  • Post published:29th January 2019
  • Post category:Public relations

What we can learn from their controversial “snowflake” ads? The British Army, best known for their macho call to arms, recently launched a new recruitment campaign aimed at bringing young…

Continue Reading Was the British Army’s recruitment campaign “off-target”?
The Great Chicken Run of 2018

The Great Chicken Run of 2018

  • Post author:Sarah Sutton
  • Post published:28th February 2018
  • Post category:Public relations

Whether you're a southern fried chicken fan or not, you'd have done pretty well to avoid the hype around KFC’s chicken shortage over the last few weeks. The company made…

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Why saying ‘sorry’ won’t be Harvey’s saving grace

Why saying ‘sorry’ won’t be Harvey’s saving grace

  • Post author:Sarah Sutton
  • Post published:16th October 2017
  • Post category:Public relations

The story has broken. More and more women are coming forward, and rightly so. Although once revered internationally, deep down, Harvey Weinstein must have known that one day his actions…

Continue Reading Why saying ‘sorry’ won’t be Harvey’s saving grace

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