Product Marketing
At the heart of all successful businesses sit products and services that people want to buy. In an ideal world, you would use market research to find out what your customers want and then design products to suit them. In reality, product management starts with existing products, and improves on them. But the principle still applies – good product marketing looks for ways to adapt and promote products to match customer requirements.
Product Marketing Services We Offer
The job is to bring products to market which includes everything from setting the positioning and messaging and thinking about the competitive landscape, to running product launches and determining how to drive demand and usage. It is the art and science of conveying to people what your product can do for them by engaging, converting and retaining.
Product Marketing Function
resources and tools
Marketplace Research
positioning and competitive landscape
Value Proposition Development
the product story
Product Identity
features, benefits and USPs
Product Testing
internal and external
Product-Focused Content
sales enablement toolkit
Product Launch
go-to-market and execution
Our Other Services
"Don’t find customers for your products, find products for your customers."
