Was the British Army’s recruitment campaign “off-target”?

What we can learn from their controversial “snowflake” ads? The British Army, best known for their macho call to arms, recently launched a new recruitment campaign aimed at bringing young people into its ranks. The campaign, titled “Your Army Needs You”, included a range of posters and videos targeting 16 to 25-year-olds. So far not that’s not much to write …

8 ways your customer can become your best salesperson

Gone are the days when a customer reference was a handwritten letter, basically waxing lyrical about your services. Nowadays, testimonials come in many forms and you need to making use out of the most powerful sales channel you have at your fingertips…your customers.

The Great Chicken Run of 2018

Whether you’re a southern fried chicken fan or not, you’d have done pretty well to avoid the hype around KFC’s chicken shortage over the last few weeks. The company made news headlines across the country when its new supplies delivery partner, DHL, was unable to deliver its fresh chicken to stores, meaning the majority of outlets were forced to close …

The B2B marketing renegades: Weird and wonderful career paths

B2B Marketing caught up with five marketers with pretty unusual career trajectories to find out what they’ve learnt along the way and what they bring to their current roles. Here’s what Sarah Sutton of Sea Level Marketing had to add: Sarah Sutton – the former property management expert Most people today tend to have unusual career paths, in that where …

Top 5 GDPR ‘Hacks’ for Digital Marketing Professionals

What’s happening? Data protection is changing. From May 25th, 2018 onwards the former EU Data Protection Directive will be obsolete and in its place, will be, the new General Data Protection Regulation. This new legislative framework will provide a whole new data protection landscape which will create compliance pressures for businesses and other organisations holding personal data. However, the GDPR …

Customer advocacy – 4 good reasons why customers should do it

Any savvy marketer in today’s world needs to make use out of every single sales resource in their reach…yet many are ignoring one of the most powerful channels available…their own customers! People buy from people they like, know or trust, so your glossy brochure or expertly delivered demo may not be enough to convert a potential prospect by itself. We …

Why embracing GDPR will give you a competitive edge

As marketers, we have a great deal on our plate. We are under pressure to generate new leads and build engagement with existing customers, we have an eye on new digital trends to ensure we keep ahead, we’re probably running multiple campaigns across all channels and we are forever squeezing as much as possible out of the last of the …

Why you need a brand ambassador program

Launching a new brand, or growing an existing one, you’re naturally bound to think of the most visible forms of marketing first: content, social, advertising and email. But how much have you thought about harnessing the power of your clients? It’s a well-known fact that people buy from people; who they know, like and trust. Research shows that 90% of …

Why saying ‘sorry’ won’t be Harvey’s saving grace

The story has broken. More and more women are coming forward, and rightly so. Although once revered internationally, deep down, Harvey Weinstein must have known that one day his actions would catch up with him. Still…he appeared untouchable for so long. With allegations pouring out of Hollywood left, right and centre, there is certainly no smoke without fire; and the …