Why embracing GDPR will give you a competitive edge

As marketers, we have a great deal on our plate. We are under pressure to generate new leads and build engagement with existing customers, we have an eye on new digital trends to ensure we keep ahead, we’re probably running multiple campaigns across all channels and we are forever squeezing as much as possible out of the last of the …

Why you need a brand ambassador program

Launching a new brand, or growing an existing one, you’re naturally bound to think of the most visible forms of marketing first: content, social, advertising and email. But how much have you thought about harnessing the power of your clients? It’s a well-known fact that people buy from people; who they know, like and trust. Research shows that 90% of …

Why saying ‘sorry’ won’t be Harvey’s saving grace

The story has broken. More and more women are coming forward, and rightly so. Although once revered internationally, deep down, Harvey Weinstein must have known that one day his actions would catch up with him. Still…he appeared untouchable for so long. With allegations pouring out of Hollywood left, right and centre, there is certainly no smoke without fire; and the …