Why product marketing is the key to driving revenue growth
So, what is product marketing? Hands up (or just tap on your keyboard) if you know the definition of product marketing? Not really… well, no.
Creativity With a Winning Dash of Secret Sauce…
Truly chart-topping marketing campaigns are the stuff B2B marketers dream of. They cement your credentials, define your career and leave a hugely satisfied smile on
Tech Marketers – Are You Ready for the New Breed of Marketing Funnel?
For B2B tech marketers, trying to engage and excite prospects is hard – and that was before the pandemic hit and the digital competition seriously
Tech marketers: why you need to stop creating one-off pieces of content
Content marketing isn’t new to B2B marketers. In fact, it’s one of the most invested-in marketing strategies. And it’s not hard to see why. Aside
The Rise of the Client/Agency Relationship
Ask any client how they feel about marketing agencies and their response is based on past experience – the good, the bad and the downright
The B2B Tech Marketing Series: 3 ABM Fundamentals Before You Dive In
92% of marketers cite ABM as “extremely important” or “very important” to their business. Why? Because ABM isn’t another marketing campaign. It is a strategy
Need to Level-up Your Content? Interactive Infographics have the Power…
Reams of insensitive ads and campaigns have been pulled. Face-to-face events are off the menu. Aggressive lead generation is officially parked. B2B marketing was always
The Top 5 Free Resources for B2B Marketers Right Now
Whether you’re a seasoned pro or entirely new to the gig, our current global remote setup is somewhat unique, to say the least. COVID-19 has
The B2B Tech Marketing Series: The Cost of Sales and Marketing Misalignment
Marketers and salespeople (still) struggle with unhealthy tension in 2020 and unless it’s resolved, it impacts the performance that these two departments are responsible for:
The B2B Tech Marketing Series: The 7 Campaign Principles for Marketing Success
We all hope our campaign has the ‘wow’ factor. That is cuts through the noise, engages our audience and delivers results. But just what does
Are You a B2B Tech Marketer?
What do we know about B2B marketing within the tech industry? It’s not too dissimilar to marketing in other industries. If you are selling to
Was the British Army’s recruitment campaign “off-target”?
What we can learn from their controversial “snowflake” ads? The British Army, best known for their macho call to arms, recently launched a new recruitment
15 practical tips for creating persuasive customer case studies
Imagine you’re celebrating a client anniversary, and they’ve given you a glowing reference in their account management meeting. They’ve also decided to use your services
8 ways your customer can become your best salesperson
Gone are the days when a customer reference was a handwritten letter, basically waxing lyrical about your services. Nowadays, testimonials come in many forms and
The Great Chicken Run of 2018
Whether you’re a southern fried chicken fan or not, you’d have done pretty well to avoid the hype around KFC’s chicken shortage over the last
The B2B marketing renegades: Weird and wonderful career paths
B2B Marketing caught up with five marketers with pretty unusual career trajectories to find out what they’ve learnt along the way and what they bring
Top 5 GDPR ‘Hacks’ for Digital Marketing Professionals
What’s happening? Data protection is changing. From May 25th, 2018 onwards the former EU Data Protection Directive will be obsolete and in its place, will
Customer advocacy – 4 good reasons why customers should do it
Any savvy marketer in today’s world needs to make use out of every single sales resource in their reach…yet many are ignoring one of the
Why embracing GDPR will give you a competitive edge
As marketers, we have a great deal on our plate. We are under pressure to generate new leads and build engagement with existing customers, we
Why you need a brand ambassador program
Launching a new brand, or growing an existing one, you’re naturally bound to think of the most visible forms of marketing first: content, social, advertising
Why saying ‘sorry’ won’t be Harvey’s saving grace
The story has broken. More and more women are coming forward, and rightly so. Although once revered internationally, deep down, Harvey Weinstein must have known