Adobe Workfront: The Brief
Adobe Workfront is a leader in work management software. The SaaS business has ambitious plans for growth, especially in EMEA. Jada Balster heads up the EMEA marketing team and approached Sea Level for support in developing strategic and tactical plans, developing relationships with customers and piloting ABM.
Like all B2B marketing teams, Adobe Workfront was stretched and needed an extra pair of hands. Sea Level became an extension to the team and matured the advocacy program, led tactical campaigns, developed relevant and compelling content and helped the team meet their ambitious targets. The EMEA Marketing Team at Adobe Workfront has regularly been shortlisted by B2B Marketing for the ‘team of the year’ award and Sea Level is very proud to be part of the team. It’s a true partnership.