EDII: The Brief
EDII – which stands for Educate, Develop, Innovate, Inspire – is a distinctive innovation, education and development company built for regulated markets. The business is the brainchild of CEO, Caroline Bedford, who has a deep passion for helping business practitioners develop innovation, creativity, business and leadership skills. In 2021, Caroline approached Sea Level to manage the company launch to the insurance sector.
With deep industry expertise, Sea Level put together an impactful go-to-market strategy to launch EDII to the London insurance market and promote EDII’s flagship programme, Digital Minds. Sea Level co-ordinated and managed all tactical elements of the launch including press, website, digital assets, social media and partners.
Following a hugely successful launch, Sea Level is now EDII’s marketing and communications partner, helping the business drive further brand awareness and growth.