So, what is product marketing? Hands up (or just tap on your keyboard) if you know the definition of product marketing? Not really… well, no. Don’t worry because there are…
Truly chart-topping marketing campaigns are the stuff B2B marketers dream of. They cement your credentials, define your career and leave a hugely satisfied smile on your face (not to mention…
For B2B tech marketers, trying to engage and excite prospects is hard – and that was before the pandemic hit and the digital competition seriously ramped up. So as your…
Content marketing isn’t new to B2B marketers. In fact, it’s one of the most invested-in marketing strategies. And it’s not hard to see why. Aside from dramatically boosting website traffic…
92% of marketers cite ABM as “extremely important” or “very important” to their business. Why? Because ABM isn’t another marketing campaign. It is a strategy that 87% of marketers say outperforms every other. And this is one thing the pandemic hasn’t changed.
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Reams of insensitive ads and campaigns have been pulled. Face-to-face events are off the menu. Aggressive lead generation is officially parked. B2B marketing was always a tough gig, but thanks…
Whether you’re a seasoned pro or entirely new to the gig, our current global remote setup is somewhat unique, to say the least. COVID-19 has brought about many challenges, but remote B2B marketing needn’t be one of them.
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Marketers and salespeople (still) struggle with unhealthy tension in 2020 and unless it’s resolved, it impacts the performance that these two departments are responsible for: growth and revenue. Sales and…
We all hope our campaign has the ‘wow’ factor. That is cuts through the noise, engages our audience and delivers results. But just what does a successful B2B tech marketing campaign look like? No two campaigns are identical but that doesn’t mean that you can’t follow a simple and successful structure. A lucrative marketing campaign doesn’t happen by accident. It takes planning, diligence, time, timing and funds.
What do we know about B2B marketing within the tech industry? It’s not too dissimilar to marketing in other industries. If you are selling to and engaging with B2B tech…
Looking for a B2B agency that really gets B2B tech marketing? You’ve come to the right place.
