The B2B Tech Marketing Series: 3 ABM Fundamentals Before You Dive In

92% of marketers cite ABM as “extremely important” or “very important” to their business. Why? Because ABM isn’t another marketing campaign. It is a strategy that 87% of marketers say outperforms every other. And this is one thing the pandemic hasn’t changed.

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The B2B Tech Marketing Series: The Cost of Sales and Marketing Misalignment

Marketers and salespeople (still) struggle with unhealthy tension in 2020 and unless it’s resolved, it impacts the performance that these two departments are responsible for: growth and revenue. Sales and…

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The B2B Tech Marketing Series: The 7 Campaign Principles for Marketing Success
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The B2B Tech Marketing Series: The 7 Campaign Principles for Marketing Success

We all hope our campaign has the ‘wow’ factor. That is cuts through the noise, engages our audience and delivers results. But just what does a successful B2B tech marketing campaign look like? No two campaigns are identical but that doesn’t mean that you can’t follow a simple and successful structure. A lucrative marketing campaign doesn’t happen by accident. It takes planning, diligence, time, timing and funds.

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